Meet the Board: Stu Frith

We’re excited to introduce another new addition to the BMCC Board of Directors, Stu Frith.

Based out of Blue Mountain Village, Stu is Director of Business Development at Property Valet and has been directly engaged in the short-term vacation accommodation business for the past 21 years. He started in the industry operating a short-term stay motel at Blue Mountain. In 2005, when a market opportunity was identified for an organized approach to the marketing and rental of STA’s, Stu formed his own company, VisitBlueMountain. The company grew, over time, to professionally manage over 60 chalets and to become the largest vacation chalet rental company in the region.

Meanwhile, Stu worked as an industry point person in navigating through several versions of the Municipal Short-Rental Licensing Bylaws. In doing so, he became the region’s leading expert on the legislation that governs the local Short-Term vacation market. In 2019, he sold VisitBlueMountain and, over the next five years, held key roles in both senior operations management and Business Development with Vacasa Canada ULC. Stu then joined Property Valet’s management team, and he is now responsible for Property Valet’s growth and development at Blue Mountain.