Meet the Board: Joanne de Visser

Joanne is a strategic marketing professional with experience spanning global brands, entrepreneurial ventures, and community organizations. Over her career, she has held senior marketing roles with companies including Coca-Cola Ltd., McCain Foods and Highliner Foods, along with earlier experience in promotion and advertising agencies, and supporting emerging businesses and startups.

Through her consultancy, Navigates.ca, Joanne works with small businesses, entrepreneurs, and community organizations to help clarify strategy, strengthen marketing, and move projects from ideas into action. She is particularly passionate about supporting local business growth and building strong, connected communities.

Joanne is a self-described ‘free range volunteer’, also serving as Vice-Chair of the Blue Mountains Public Library and actively involved in local arts, culture, environmental, and community initiatives.

With deep family roots in Southern Georgian Bay, Joanne is grateful to call Town of the Blue Mountains home and is excited to support the Chamber and local business community as a member of the Board of Directors.